It’s possible, even probable, that you have never read an article in which a company went out of its way NOT to sell itself or market its services. If that’s the case, then you likely haven’t spent much time around Allan Edwards. Don’t misunderstand us: we like business, and we want to continue to win customers. But more importantly, we want to engage in the right types of business, with the right types of customers. This means accepting that we are not all things to all people—and far from a one-stop shop.
We believe that the best business interactions provide equal benefit to both parties. Unfortunately, that’s often not the case in today’s deal-making culture—one party often benefits more than the other, at least to some degree. We don’t believe that win-lose scenarios or cold transactional exchanges are sustainable business practices, nor do they cultivate long-term relationships. And if you know Allan Edwards, we’re all about relationships.
So, to that tune, here are FIVE reasons Allan Edwards may not be the right fit for you.
We’re (A Little Too) Honest
We don’t believe in beating around the bush. If you talk to one of our sales representatives, you’ll probably notice a theme: we are fiercely honest and relentlessly dedicated to furthering pipeline performance. We’ve spent 76 years learning that transparency is the most effective sales and marketing tool, and one that tends to support long-term relationships. However, being transparent in all situations can also lead to tough conversations—like admitting when we don’t have the answer, or acknowledging when we cannot provide the best solution for your issue. If you work with Allan Edwards, you will always get a straight answer, even if it’s not the one you want to hear. So, if you’re looking for a company that prefers to tell you what you want to hear over what is truly best for your time, budget, and resources, then save yourself some pain—we are not for you.
We’re Not Desperate To Please
We live and breathe our work, and our people have decades of experience that flows through everything we do. In our core areas, we have some of the most knowledgeable hands in the business, but you wouldn’t know it based on the down-to-earth conversations you’ll have with our people. Before anything else, we are committed to performing the job at hand to the best of our ability, not winning any popularity contests. You won’t find loudmouths or big egos here because we know that those who talk the most often have the least to say. To us, the only competition we see is outperforming ourselves. We will do the job right—or if we fail, we won’t stop until we get it right. Beyond that, we have nothing to prove, so we won’t attempt to.
We Might Turn You Away
We are not all things to all people, and we’ve learned that in many situations, the simplest solution is the best one. While many aspects of doing business grow more complicated every day, we reject complication wherever possible, designing our processes, products, and business interactions to be as simple and user-friendly as possible. We lean over the aisle to work with our customers wherever possible while fervently protecting our commitment to reduce complication, not add to it. If we suspect we may not be able to allocate the time, resources, or customization you need to execute a successful partnership, we promise to save you the trouble of an awkward conversation.
We Don’t Accept “Normal”
We believe that asking “why” is not only a healthy business exercise but an essential question that spurs growth. Those who challenge the status quo to build something better leave others who cling to “the way we’ve always done it” in the dust. However, our out-of-the-box thinking style causes discomfort to those uneasy with defying convention. We pride ourselves in being problem solvers and creative thinkers, seeing past the “symptoms” that have long masqueraded as root issues. We know that real problem solving goes much deeper than alleviating the symptoms. We approach issues comprehensively, crafting solutions built on years of knowledge. We’re not concerned with fitting a mold: for us, it’s about what we can do with the clay.
We’re Not There Yet
We believe that there is always a better way waiting to be discovered. And even when it is found, it can be continually improved upon and refined. We repeat this process over and over until exhaustion because there is no finish line at Allan Edwards. We don’t believe we’ll ever truly “get there” or crack the code to perfection. And that’s why we always strive to do better than we did yesterday, pushing industry advancement every step of the way. We combat stagnancy through the relentless pursuit of progress. However, this exhaustive push for self-improvement can be unnerving for those who prefer an approach that just covers the bases. If you’re looking for a partner like this, that’s perfectly acceptable! Just know we’re probably not a fit for your business needs.
Choosing A Partner Can Be Complicated. If We Sound Like A Fit To You, Let’s Get Started
Allan Edwards offers a variety of products that support pipeline performance, but our focus has never been simply to sell. We pride ourselves on being a partner first, prioritizing problem solving over product pushing. We work to fit our products to our customers’ problems, not the other way around. We don’t believe in pushing a product that’s not a good fit. Instead, we commit ourselves to finding the solution that is best suited for our customers’ needs, even if that means forfeiting a sale in the process. Our team will walk with you throughout the process and provide support to help you understand your options, whether it is with us or somewhere else. Either way, we’ll be here for the journey.